Renee Kopkowski is a results-oriented executive highly experienced in Business Strategy, Change Management, Corporate Reputation, Crisis Management, Internal Communications, Public Relations and Social Media. She’s had the pleasure of working in agency, corporate and nonprofit settings, effectively leading corporate change, reputation campaigns and launching new products.
Before joining strat-igence, Renee led Communications for Popeyes Louisiana Kitchen, the world’s second-largest quick-service chicken concept, where she developed a 3600 Corporate Communications and Public Relations strategy to build the company’s reputation with franchisees and investors, build awareness of brand promotions with consumers and strengthen employee engagement as well as their understanding of business goals. She also oversaw the company’s International Franchisee Conference and annual business meetings.
Prior to Popeyes, Renee lead Global External Communications for Mars, Incorporated. While at Mars, Renee also spent six years sitting on the Management Team as Vice President of Corporate Affairs for Mars Chocolate North America, the $3.2 billion business known best for producing six of the country’s top 10 chocolate brands, including M&M’S®, SNICKERS®, TWIX®, DOVE®, 3 MUSKETEERS, and MILKY WAY®. While at Mars, she developed the company’s external corporate reputation strategy, re-launched the organization’s digital presence and external website, created media training and measurement programs for the global organization and all 74 countries within the business, and oversaw executive and employee communications for the Chocolate business, including leading and implementing internal and external communications through several business transformations and acquisitions. In addition, she delivered award-winning Brand Communications programs.
Before joining Mars, she was co-owner of Wonder Public Relations, a boutique communications agency based near Atlanta, Georgia. Her early career included television news, as well as Media Relations and Internal Communications for two large hospital systems in Florida and Georgia. She is actively involved in PRSA and is a former President of PRSA|GA, the nation’s second-largest PRSA chapter.